The North American residential ESS market is booming, driven by policy incentives, high electricity costs and tech progress. The U.S. IRA’s 30% tax credit (extended to 2032) and state rebates fuel growth. LFP batteries and AI-powered EMS boost viability, cutting household bills by 30%-50%. BaaS and lease models lower entry barriers, while VPP integration creates extra revenue. California, Texas and Florida lead installations. Challenges include IRA restrictions and supply chains. Success relies on leveraging policies, advancing tech and innovating localized models to tap this $28 billion market.